應屆畢業(yè)生
學歷不限
最近更新
1997人關注
職位描述
該職位還未進行加V認證，請仔細了解后再進行投遞！
Job Responsibilities:
1.BRANDVISION PLAN (BVP)
Supports the brand building manager in translation of the BVP into the BMP.
2.BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability
per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. co-branding with a major retailer.
3.INNOVATION
1.BRANDVISION PLAN (BVP)
Supports the brand building manager in translation of the BVP into the BMP.
2.BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability
per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. co-branding with a major retailer.
3.INNOVATION
注：聯(lián)系我時，請說是在江蘇人才網上看到的。
工作地點
地址：上海長寧區(qū)福泉北路33號
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詳細位置，可以參考上方地址信息
求職提示：用人單位發(fā)布虛假招聘信息，或以任何名義向求職者收取財物（如體檢費、置裝費、押金、服裝費、培訓費、身份證、畢業(yè)證等），均涉嫌違法，請求職者務必提高警惕。
職位發(fā)布者
KayHR
聯(lián)合利華服務(合肥)有限公司上海分公司
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快速消費品
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200-499人
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私營·民營企業(yè)
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長寧區(qū)福泉北路33號1幢2樓
