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Job Title: Senior Specialist, Marketing Campaign Major Responsibilities Support in 2 Marquee Events in product development and Integrated marketing plan - Support the development of product briefs, reporting/analytics, and general coordination of product or experience launches and enhancement. - Support campaign owner to execute marquee event landing with IP partners, organize product workshop, monitor project timeline, and align with resort partners. - Support campaign owner to develop integrated marketing plans and product strategies designed for seasonal events to engage targeted consumer segments via a variety of brand engagement activities. - Partners with creative teams by ensuring they have a deep understanding of the product objectives and priority, while also helping the teams translate the product concepts into messaging and other appropriate product deliverables。 - Support to develop integrated marketing assets and facilitate the review process to amplify the marquee event awareness and strengthen for the conversion. Support in Harry Porter themed Campaign Development - Support Campaign Owner on campaign planning for Harry Porter themed campaign from brand perspective including in-park experience, campaign idea and ticketing products - Work with cross teams for integrated marketing execution including assets planning, communication calendar and channel strategy - Lead in Harry Porter fans amplification plan and execution to maximize the buzz of Harry Porter themed campaign Support in UPI Movie Symphony Projects - Support Campaign owner of UPI new movie initiative and establish taskforce - Work with cross team including brand, channel, LP to develop communication plans to synergy the new movie influence to drive both brand voice and visitation Support in administrative work of campaign team - Support manager in agency bidding process with administrative management - Support in PO/PR management of campaign team Qualifications 1-3 years marketing experience Strong learning agility is must Able to work in a fast-paced and dynamic environment and understand the complexity of company Clear and effective written and verbal communication skills and strong interpersonal skills Fluent in spoken and written English and Chinese Visibility to the marketing practice and high social sensitivity to the on-trend social tactic and fans operation Preferably experience of operating official/personal social accounts (especially Redbook and Wechat) and proven successful record/case in delivering high engagement performance . Education Bachelor Degree or above 職位名稱: 市場營銷傳播高級專員 崗位職責 協(xié)助一年兩次重大季節(jié)性活動的產(chǎn)品方案和整合營銷方案 - 協(xié)助制定產(chǎn)品開發(fā)任務簡介、報告/分析，以及全面協(xié)調(diào)產(chǎn)品或體驗的策略和改進 - 負責和協(xié)調(diào)新IP在季節(jié)活動的落地和實施。和IP組協(xié)作，引進新的高潛力IP作為季節(jié)活動的內(nèi)容引擎。組織工作坊，跟進IP落地時間，協(xié)調(diào)園區(qū)合作方和IP方達成協(xié)作意愿。 - 協(xié)助季節(jié)性活動負責人制定一年兩次重大季節(jié)性活動的整合營銷計劃，為市場和銷售各部門的落地執(zhí)行提供策略方向指引。 - 與創(chuàng)意團隊合作，確保他們對產(chǎn)品目標和優(yōu)先事項有深刻的理解，同時幫助這些團隊將產(chǎn)品概念轉(zhuǎn)化為消息傳遞活動和其他適當?shù)目山桓冻晒?- 協(xié)助開發(fā)整合營銷創(chuàng)意想法和素材，并幫助審核流程，幫助擴大季節(jié)性活動的聲量和轉(zhuǎn)化 支持哈利波特專項傳播戰(zhàn)役的宣傳 - 支持項目負責人哈里波特專項傳播戰(zhàn)役規(guī)劃，包括園內(nèi)活動，傳播創(chuàng)意和票務產(chǎn)品的設計 - 與各部門緊密合作，監(jiān)督和管理哈里波特專項傳播戰(zhàn)役項目的執(zhí)行，包括素材的執(zhí)行，傳播日歷和渠道策略 - 建立哈里波特粉絲群擴散的傳播策略，提高哈里波特專項傳播戰(zhàn)役項目的活動聲量 支持環(huán)球影業(yè)傳播合作項目 - 支持環(huán)球影業(yè)和環(huán)球度假區(qū)新電影上市的落地項目，建立專項項目組，跟進項目進度 - 與各部門緊密合作，協(xié)同影業(yè)新電影，建立傳播計劃，發(fā)揮集合效應 協(xié)助營銷活動部門的日常工作 - 協(xié)助供應商采購流程 - 協(xié)助日常部門的付款收貨和報銷流程 任職資格 1-3年相關市場營銷工作經(jīng)驗 具備較強的學習能力，能夠快速學習并掌握新的知識體系 能夠適應快節(jié)奏的工作環(huán)境，了解公司運營的復雜性 具備有效的跨部門溝通能力，擅長人際交往 具備流利的英語寫作和聽說能力 對市場營銷領域密切關注，對現(xiàn)有的市場營銷領域具有很強的敏感度。對粉絲運營有一定的了解。 如有影業(yè)和IP聯(lián)名合作的案例經(jīng)驗。 教育背景 本科及以上學歷