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PURPOSE STATEMENT: Leads all Digital Marketing and Media initiatives for CP China, defining strategy and charging all cross-category digital projects, media, and leadership of the digital IMCs for brand activations. Develop Colgate Brand big idea campaign media plan. MAJOR RESPONSIBILITIES: * Lead consumer engagement digital transformation via mapping digital led consumer experience journey. * Champion the knowledge center of digital ecosystem evolvement and trend. * Manage media / digital negotiations, buys and tracking. Media vendor management. * Monitor and share market digital trends, competitor and industry news and best practices regularly and come out proposal to drive Colgate media ideas * Partner with Brand Marketing teams to deliver brand campaigns and engagement to increase trial and repeat. COMPETENCY: 1. Strategic thinking 2. Leadership 3. Brand awareness 4. Strong data analysis 5. Driving 6. Collaboration 7. Commercial savvy