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Job Title: Assistant Manager, Direct Channel Operations Job Summary Responsible for the digital operation of official App and WeChat mini program, acquiring traffic and users through Tencent's ecology, performance advertisement placement and interactive activities, etc., and continuously optimizing the operation scenarios to enhance the user experience of our own channels. Major Responsibilities Develop WeChat performance media strategies based on product positioning and marketing milestones, lead vendor to distribute and keep optimizing WeChat performance media. Provide guidance and audit on distribution creatives, explore innovative performance formats and continuously enhance effectiveness. Generate regular reports to refine advertising workflows. Develop traffic touchpoints plan of Tencent ecosystem, including but not limited to design and develop user engagement campaigns aligned with brand campaign cadence, guiding agency to oversee campaign design, development, and operation setup. And complete the overall planning EC related traffic touchpoints including but not limited to themes, copywriting, designs, and materials and implementation Partner with Tencent platform and work with internal data and product teams to implement and optimize operation tool, identifying growth opportunities and improve user lifetime value. Support vendor procurement processes by defining requirements, preparing documentation, and driving procurement workflows. Coordinate closely with legal and finance teams to complete contract process. Maintain close collaboration with internal Brand and PR team to align communication synergy. Foster efficient communication with contact center team and operation teams, coordinate cross-departmental testing for engagement campaign launches, and ensure seamless information synchronization. Execute other tasks assigned by management. Qualifications 5 years of digital operations experience with a proven track record in WeChat performance media and engagement campaign management. Experience in travel industry preferred. Passion for the travel industry with strong market acumen. Ability to identify industry trends and translate innovative concepts into executable operational strategies. Data-driven mindset with the ability to leverage analytics for continuous optimization of operational performance. Strong project management skills to handle multiple projects, coordinating cross-functional team for efficient execution. Adaptability to new technologies and collaborative spirit to build positive relationships across teams. Excellent bilingual communication skills. Proficiency in office productivity tools (e.g., Microsoft Office, collaboration platforms). Education Bachelor’s degree or above 職位名稱: 直營渠道運(yùn)營副經(jīng)理 職位概要 負(fù)責(zé)官方App及微信小程序數(shù)字化運(yùn)營，通過騰訊生態(tài)玩法、效果廣告投放及互動活動等獲取流量和用戶，并不斷優(yōu)化運(yùn)營場景，提升自有渠道用戶體驗(yàn)。 崗位職責(zé) 根據(jù)各營銷節(jié)點(diǎn)的產(chǎn)品特點(diǎn)及定位，制定微信效果廣告投放策略，帶領(lǐng)投放供應(yīng)商進(jìn)行廣告投放，根據(jù)投放效果優(yōu)化整體策略；指導(dǎo)供應(yīng)商進(jìn)行投放素材制作并進(jìn)行素材審核，發(fā)掘投放素材創(chuàng)新樣式，不斷提升投放效果。定期輸出相應(yīng)復(fù)盤報(bào)告及測試報(bào)告，優(yōu)化效果廣告投放流程。 騰訊生態(tài)流量觸點(diǎn)管理，包括但不限于基于騰訊生態(tài)玩法，結(jié)合品牌營銷節(jié)奏規(guī)劃用戶增長互動活動，制定合適的活動機(jī)制并帶領(lǐng)代運(yùn)營公司完成設(shè)計(jì)、開發(fā)，及完成電商相關(guān)流量觸點(diǎn)的總體規(guī)劃包括并不限于主題/文案/設(shè)計(jì)/素材和落地執(zhí)行等。 與騰訊平臺、及公司內(nèi)部數(shù)據(jù)和產(chǎn)品部門保持密切協(xié)作，推動精細(xì)化運(yùn)營平臺工具上線及優(yōu)化，分析用戶鏈路中各關(guān)鍵節(jié)點(diǎn)數(shù)據(jù)轉(zhuǎn)化，找到潛在運(yùn)營機(jī)會。 協(xié)助完成供應(yīng)商招采，明確招采需求并準(zhǔn)備所需要的相應(yīng)材料，推動招采流程。與內(nèi)部法務(wù)、財(cái)務(wù)等團(tuán)隊(duì)保持密切溝通，完成合同簽署流程。 保持與內(nèi)部團(tuán)隊(duì)包括品牌、公關(guān)等團(tuán)隊(duì)密切溝通，確保及時獲取活動信息及推廣需求，結(jié)合自營平臺特點(diǎn)制定相應(yīng)運(yùn)營或活動方案。 保持與包括在線客服及運(yùn)營團(tuán)隊(duì)的友好關(guān)系及高效溝通，根據(jù)互動活動需求，協(xié)調(diào)各部門做好上線前的測試，并在活動上線前及時同步活動信息，保證活動順利進(jìn)行。 完成上級交代的其他工作。 任職資格 5年及以上數(shù)字化運(yùn)營相關(guān)工作經(jīng)驗(yàn)，具備微信生態(tài)廣告投放及活動運(yùn)營成功案例，文旅行業(yè)背景優(yōu)先 熱愛旅游行業(yè)，對旅游行業(yè)有良好的市場敏銳度，能快速捕捉行業(yè)趨勢，將創(chuàng)新玩法轉(zhuǎn)化為可落地的運(yùn)營策略 具有數(shù)據(jù)驅(qū)動思維，能夠通過分析持續(xù)優(yōu)化運(yùn)營效果 較強(qiáng)的項(xiàng)目管理能力，可同時推進(jìn)多線程任務(wù)，協(xié)調(diào)內(nèi)外部資源確保項(xiàng)目高效執(zhí)行 樂于接受新鮮事物，能夠快速融入團(tuán)隊(duì)，并于其他團(tuán)隊(duì)保持良好關(guān)系 優(yōu)秀的中英文溝通能力 熟練掌握各種辦公軟件 教育背景 本科及以上